Jeffrey Johnson is a legal writer with a focus on personal injury. He has worked on personal injury and sovereign immunity litigation in addition to experience in family, estate, and criminal law. He earned a J.D. from the University of Baltimore and has worked in legal offices and non-profits in Maryland, Texas, and North Carolina. He has also earned an MFA in screenwriting from Chapman Univer...

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Written by Jeffrey Johnson
Insurance Lawyer Jeffrey Johnson

Laura Walker graduated college with a BS in Criminal Justice with a minor in Political Science. She married her husband and began working in the family insurance business in 2005. She became a licensed agent and wrote P&C business focusing on personal lines insurance. Laura serviced existing business and wrote new business. She now uses her insurance background to help educate drivers about...

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Reviewed by Laura Walker
Licensed Agent for 10 Years Laura Walker

UPDATED: Jun 29, 2022

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Geico is the 3rd largest car insurance company by market share with over 9 million policyholders but when it comes to advertising very few auto insurance companies even come close to Geico’s advertising budget.

In 2010 Geico was estimated to have spent almost $800 million on ads and in the last 4 years alone the company has collectively spent more than $2 billion.

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What does $2 Billion of advertising buy you?

Almost 10% market share of car insurance is one thing but Geico has also forever made Gecko’s and Caveman hip again. There are very few people who have not been exposed to a Geico ad but what is the most popular Geico car insurance commercial?

Is it the GECKO, the Caveman or something else?

Geico’s YouTube channel is more popular than almost every car insurance company combined racking up over 25 Million views since its inception.  Here’s a quick comparison for you math junkies:

Geico’s YouTube Channel all time views (as of Feb 2011) = 25,605,806

Compare this to

  • Allstate = 7,862,719
  • State Farm = 3,016,352
  • Progressive = 1,990,044
  • Nationwide = 809,882
  • The General Auto Insurance = 66,655
  • Liberty Mutual = 21,000
  • 21st Century = 4,968

Somebody should start selling insurance for poor advertising campaigns to most car insurance companies as nobody comes close to grasping the concept of car insurance commercials and how to make them popular online.

There are videos uploaded 3 hours ago which get more views than some car insurance companies have had in 5 years.

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So what is the most popular Geico car insurance commercial?

# 3 Therapist Sarge Commercial with R. Lee Ermey

Anybody watching this late at night will certainly wake up and think twice about hiring a former drill sergeant as a therapist!


#2 The Woodchucks

At some point you had to know that the woodchucks who could chuck wood would become famous. What celebrity doesn’t want to make some bling? These woodchucks have racked up just shy of 3 million views — (almost 4 times the amount of all views for everything Nationwide has done)

#1 Wee Wee Piggy !!

Its not a GECKO or a Caveman but the most popular Geico commercial is none other than the Wee Wee Piggy Commercial launched only seven months ago (July 2010).

Warning: After watching this video all you will hear is a piggy screaming the rest of the day. It will make you laugh, then start to annoy you, then you will watch it again. Repeat.

While the GECKO is great and the Caveman are entertaining when it comes to car insurance the screaming Geico piggy commercial is the most popular car insurance commercial and the highest viewed car insurance commercial online ever!

What’s next … a dancing monkey or a singing spider?

On a side note you should never choose a car insurance company because a piggy, drill sergeant, woodchuck, gecko, caveman or little birdie told you to.

Auto insurance is extremely important financial protection and you should always spend time comparing car insurance quotes and providers before making a decision.

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Related posts:

  1. Geico Auto Insurance Review
  2. Who are the top 10 auto insurance companies?